This month, we begin with a classic: Scientific Advertising. Short and to the point, this book is widely considered one of the cornerstones of every direct response copywriter's library.
If you want a physical copy, the link to the paperback version can be found below and includes "My Life In Advertising", an excellent autobiographical account of how Hopkins grew as a copywriter. I personally own this version, and quite like it:
Click Here To Pick It Up From Amazon (Aff. Link)
Scientific Advertising is also available for free online.
For example, you can find a copy here, on Michel Fortin's site:
If we get enough conversation generated here, I may create an exclusive CopywritingBoard edition of this book which includes our collective notes. So let's make that happen!
Share your thoughts, questions, ideas and findings. I'm looking forward to seeing how this forum does.